国际商务专业是浙江省高职高专特色专业，在传统国际贸易、跨境电商和直播电商等方面与温州地方企业和社会组织建立了校企联合定向培养、创业支持、技能证书等多维度合作。三年中，你将掌握把中国产品与世界用户的连接起来的能力：包括跨境社媒和直播营销、国贸数字平台运用、海外客户开发等能力，成为数字贸易领域的复合型人才。

The International Business program is a characteristic specialty of Zhejiang's higher vocational colleges. It has established multi-dimensional collaborations with local enterprises and social organizations in Wenzhou in traditional international trade, cross-border e-commerce, and live-streaming e-commerce, including school-enterprise joint (targeted training), entrepreneurship support, and skill certification programs. Over three years, students will acquire the ability to connect Chinese products with global users, including skills in cross-border social media and live-streaming marketing, digital platform operations in international trade, and overseas customer development, becoming composite talents in the field of digital trade.

国际贸易专业开设了一系列核心课程，旨在为学生提供全面且深入的专业知识体系，具体包括：《跨境直播运营》、《跨境电商营销实务》、《商务数据分析》、《短视频拍摄与运营》、《跨境电商实务》、《国际贸易理论与实务》、《产品摄影与图片处理》、《国际贸易履约实务》。课程为学生提供扎实的专业技能和知识，使其具备在国际货物贸易市场开拓、跨境电商B2B平台操作与运营、社媒运营与电商直播实操等方面的能力，培养学生能够胜任进出口业务岗位工作和跨境平台运营岗位工作，满足行业对高素质技术技能人才的需求，拓宽职业发展空间。

The International Business program offers a series of core courses designed to provide students with a comprehensive and in-depth professional knowledge system. These include: Cross-border Live Streaming Operations, Cross-border E-commerce Marketing Practices, Business Data Analysis, Short Video Production and Operations, Cross-border E-commerce Practices, International Trade Theory and Practices, Product Photography and Image Processing, and International Trade Performance Practices. These courses equip students with solid professional skills and knowledge, enabling them to excel in international goods trade market development, cross-border e-commerce B2B platform operations, social media operations, and live-streaming e-commerce practices. Students will be prepared to take on roles in import and export business operations and cross-border platform operations, meeting the industry's demand for high-quality technical and skilled talents and broadening their career development prospects. 

在专业知识能力层面，学生将系统掌握国际贸易理论、跨境电商平台操作、跨境直播电商运营等专业知识。借助先进的实训设施和软件，学生在仿真训练和贸易实战中掌握数字贸易全过程，包括业务洽谈、合同签订、贸易履约、跨境电商平台运营等实际操作技能。同时，培养学生的国际视野、创新思维和团队协作能力等综合素质能力，使其能够在复杂的国际商务环境中灵活应对各种挑战。

In terms of professional knowledge and abilities, students will systematically master international trade theory, cross-border e-commerce platform operations, and cross-border live-streaming e-commerce operations. Leveraging advanced training facilities and software, students will gain hands-on experience in the entire digital trade process, including business negotiations, contract signing, trade performance, and cross-border e-commerce platform operations, through simulated training and real-world trade practices. Simultaneously, students will develop comprehensive qualities, such as an international perspective, innovative thinking, and teamwork abilities, enabling them to flexibly respond to various challenges in complex international business environments.

专任教师17人，高级职称9人，博士3人，以及1名浙江省“万人计划”高层次人才，其中70%是海归，80%以上具备外贸从业经验。同时还有稳定的企业教师团队，在课堂内外为学生提供实操指导。

The program boasts 17 full-time faculty members, including 9 with senior titles, 3 with doctoral degrees, and 1 high-level talent from Zhejiang's Ten Thousand People Plan. 70% of the faculty are overseas returnees, and over 80% possess foreign trade industry experience. Additionally, there is a stable team of enterprise instructors who provide practical guidance to students both inside and outside the classroom.

国际商务专业配备外贸精英工作室、跨境电商实训室、贸易实操室、直播实训室等20多个各类实训设施。这些设施模拟了真实的商务环境，如外贸精英工作室配备了先进的办公设备和商务软件，供学生进行商务谈判和业务策划的模拟实践；跨境电商实训室接入真实的跨境电商平台数据，学生可以进行店铺运营、产品推广等实际操作；直播实训室配备了专业的直播设备和灯光音响系统，满足学生进行直播与运营的实训需求。此外，课程引入了各类先进的商务软件，如商务数据分析软件、跨境电商平台管理系统等。商务数据分析软件可以帮助学生进行数据挖掘和分析，为商务决策提供支持；跨境电商平台管理系统则让学生熟悉跨境电商平台的后台操作，包括产品上架、订单处理、客户服务等环节。

The International Business program is equipped with over 20 various training facilities, including Foreign Trade Elite Studios, Cross-border E-commerce Training Rooms, Trade Practice Rooms, and Live Streaming Training Rooms. These facilities simulate real business environments, such as the Foreign Trade Elite Studio, which is equipped with advanced office equipment and business software for students to conduct simulated business negotiations and planning. The Cross-border E-commerce Training Room is connected to real cross-border e-commerce platform data, allowing students to engage in actual store operations and product promotions. The Live Streaming Training Room is equipped with professional live streaming equipment and lighting and sound systems to meet students' live streaming and operational training needs. Furthermore, the program incorporates advanced business software such as business data analysis software and cross-border e-commerce platform management systems. Business data analysis software assists students in data mining and analysis, providing support for business decision-making, while the cross-border e-commerce platform management system familiarizes students with the backend operations of cross-border e-commerce platforms, including product listing, order processing, and customer service.

3. 人才培养Talent Cultivation

国际商务国际生在校期间，多次为温州天罡贸易有限公司拍摄产品推广视频，参与官方账号运营与推广，帮助企业提升产品海外电商销量。此外，在国际商务专业教师的指导带领下，国际学生参与了“2025年浙江省职业院校技能大赛”，并在 “互联网+国际经济与贸易”赛道中获得铜奖。

During their time at school, international business students produced product promotion videos for Wenzhou Pritech Trading Co., Ltd., participated in official account operations and promotions, and assisted the company in enhancing its overseas e-commerce sales. Additionally, under the guidance of international business faculty, international students participated in the 2025 Zhejiang Provincial Vocational College Skills Competition and won a bronze medal in the Internet + International Economy and Trade track.

4. 校企合作School-Enterprise Collaboration

专业每学期安排不少于五次的企业走访参观活动，曾带领学生先后参观了中国眼谷、温州综合保税区、温州侨贸小镇、温州平阳宠物小镇、平阳万全镇企业服务中心、帅帅电器有限公司、平阳数字商务中心等十余家企业，并先后与温州天罡贸易有限公司、温州瑞欧激光有限公司、温州虹阙电子商务有限公司、温州兴道电商产业园达成社媒账号运营合作、产品出口经销合作和直播带货合作。

The program arranges more than five times of enterprise visits and tours each semester. Students have visited over ten enterprises, including China Eye Valley, Wenzhou Comprehensive Bonded Zone, Wenzhou Overseas Chinese Trade Town, Wenzhou Pingyang Pet Town, Pingyang Wanquan Town Enterprise Service Center, Shuai Shuai Electric Appliance Co., Ltd., and Pingyang Digital Business Center. The program has also established social media account operation collaborations, product export distribution collaborations, and live-streaming sales collaborations with Wenzhou Pritech Trading Co., Ltd., Wenzhou Cirio Laser Co., Ltd., Wenzhou Hongque E-commerce Co., Ltd., and Wenzhou Xingdao E-commerce Industrial Park.

Admission link:
https://wzpt.at0086.cn/student

2025 WZPT Admission Information for International Students

2025年温州职业技术学院国际学生招生简章